When the Cubs are bad, you could scalp tickets at 5-10 bucks a pop. This program is nowhere near a major league anysport level. I think we could put a great (perennial NCAA tournament contender) product on the court and start to charge the $20 GA prices, but the contender has to come first, then the price hike.
And back to the original purpose of the thread, I'm sure there is a senior citizen discount, although you probably have to go to the window to get it. I don't know why it's not online, but I think I remember seeing it on signs at the ticket office in Norville. If not, you could always sue the University for age discrimination and win and end up getting Tom Kelly fired.

A senior discount would really hurt their bottom line. I mean, 80% of the fans in attendance would qualify!