LU Rambler12 wrote:
Rambler63 wrote:
I An 800 fan decline per game over the previous year represents approximately a quarter of a million dollars in lost revenue from tickets alone, not even counting other revenue (parking, souveniers, refreshments, donations, etc.). That's a big hole in a budget.
Which makes me think...where did the Athletic Department mess up? What type of measures have they been taking to increase attendance? From what I can tell, the significant decrease doesn't appear to be the students, but rather the non-student population.
For the last few home games, I have braved the frigid tundra to take a walk around campus for nostalgia's sake, but also to see if the game has been advertised around campus. I've never really noticed any large signs, posters etc. that would call attention to the game...
I was told that a great deal of it comes from us canceling our contract with that ticketing firm from Indiana. We used them last year but decided to cancel the contract when the founder left to go work for the Minnesota Timberwolves. The job of that company was to reach out to community groups and offer deals...to get groups in that wouldn't normally come to the game (i.e. that game last year with the Indian dance troupe). When the contract was canceled, it left the ticket manager as the only point of contact. As of Jan 1, they brought on an intern from Northwestern's sports management program to specifically deal with community groups and increase tickets.
That's great and all...to bring in community groups and organizations...but I think the group that is REALLY dropping the ball here is the Alumni Association. There is this great deal to bring in Alum this weekend and I have YET to see the Alumni Association publicize it on Twitter or Facebook. What is the Alumni Association doing to bring graduates back into the fold? It's easy for us to blame the ticketing office but they aren't the only ones that should be doing outreach.