I think targeting families with kids is a solid option but families with kids don't make for the best atmosphere. I think it is an important part but more should be done to attract people who will be more than just casual fans.

If Swoopes really cared about anyone but herself just maybe her personal management firm would throw a little biz Loyola's way.
btw how is anyone going to engage alum when Loyola doesn't know where they all are in the area.