First, we should all acknowledge the progress we've made in the past several years.
1. We are now in a conference where we have better competition in most sports, better and more professional marketing/organization, and much more assurance and expectation that we are being treated fairly. 2. Six or eight years ago, we had very few assistant coaches in non-revenue sports. We were way, way behind almost every team in the HL. We are now at least on par with the staffing numbers, if not the salary and cost of living for the market we're in. 3. We've won a CBI title, two national championships in men's volleyball, and we've performed OK in conference tournaments since joining the MVC. 4. The quality of our recruiting is much better in many key sports, especially men's and women's basketball, men's volleyball, track/field, and men's soccer. I don't know as much right now about women's volleyball, softball, and golf. 5. There is a clear and much more serious commitment to athletics from upper administration, perhaps at the highest level in university history since World War II or Great Depression; whether it will be sustained and followed through on by the new administration is unknown.
This is not to say that everything's great. Besides men's basketball, the MVC is a much stronger conference than the HL in women's volleyball and track, and somewhat weaker in women's basketball, so it may take us some time to ramp up to success in the MVC from the HL. A lot of-- how would you say it, daring? controversial? gutsy? unexpected?-- moves were made by the athletic department over the past several years, and a few of them paid off big, while some may have fizzled. Along with the bigger stage of being in the MVC comes more attention when there are problems or thorny issues (Swoopes might have gotten attention anyway...). Also with playing 3 years in the MVC, some problems that we didn't know we had have emerged more clearly, and now most of our big problems are pretty well known:
1. Attendance/fan engagement 2. Revenue 3. Marketing/Publicity/Press Coverage/Broadcasting 4. Lower than expected improvement in scheduling, retaining good coaches, and retaining student athletes 5. Leveraging athletics to benefit other areas of the university (e.g. enrollment, donations, academics, student life, etc.)
Just my opinion. Overall, I'm really happy with where we are and the progress we're making. Can't wait to see the new players take the court this fall.
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