After the political shenanigans and other episodes of social media hysteria over the past few years, I'm beginning to think the bots are like little seeds of exotic or dangerous plants, waiting for the chance to germinate in the right conditions. Like the spore pods in "Alien." The bot that took my photo and started following Loyola basketball was putatively a Sox fan, also. I think whomever is sending out all these bots is trying to control narratives with these little sleeping soldiers, bots that exist for a while to establish credibility but are ready to spring into action at any time if needed. I guess they could be deployed at other tasks, like politics or social issues, to bend consensus or start chaos.
As for Bill Behrns, I don't think he's a bot. I think he's part of an overworked and understaffed athletic communications staff, and here and there he's had to triage his efforts and quickly slap some overused bandage terms like "rising star," "heartbreaker," "lift the lid," and "raise the curtain" on some of the text. (By the way, have you noticed that the MVC doesn't even really write releases about stories anymore?
It's like a slide show or something.)