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Jesuit "branding" article
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Author:  twtwo68 [ Tue Dec 30, 2014 12:08 pm ]
Post subject:  Jesuit "branding" article

Here is a link to an interesting article in The Atlantic about "branding" at Jesuit universities. http://www.theatlantic.com/education/ar ... picks=true

Author:  JCT [ Tue Dec 30, 2014 2:31 pm ]
Post subject:  Re: Jesuit "branding" article

Good article. Thanks for posting.

Quote:
A fourth of the 28 Jesuit colleges and universities currently have lay presidents


Maybe I haven't been keeping up, but that shocked me.

Author:  swellafelon [ Wed Dec 31, 2014 10:47 am ]
Post subject:  Re: Jesuit "branding" article

One interesting fact I picked up from the article is that we are still the largest Jesuit college in terms of undergraduate enrollment, but Georgetown has a larger total enrollment.

http://en.wikipedia.org/wiki/Associatio ... iversities

Author:  Scream [ Sun Jan 04, 2015 1:08 am ]
Post subject:  Re: Jesuit "branding" article

swellafelon wrote:
One interesting fact I picked up from the article is that we are still the largest Jesuit college in terms of undergraduate enrollment, but Georgetown has a larger total enrollment.

http://en.wikipedia.org/wiki/Associatio ... iversities


What is most surprising is that Loyola has been billing itself simply as the largest Jesuit university and it obviously isn't. As for the article, I thought it was very weak. It seemed to imply that Jesuit education was defined in 1599 and is only now rebranding itself. It gave readers no clear idea of what Jesuit education or even what Catholic education is, and it garbled the whole debate about Catholic identity.

Author:  GoRamblers [ Fri Jan 09, 2015 10:13 am ]
Post subject:  Re: Jesuit "branding" article

Scream wrote:
What is most surprising is that Loyola has been billing itself simply as the largest Jesuit university and it obviously isn't.


They aren't wrong for saying it like that. It's like movies. They say that "The Interview is the #1 movie in America!" What they really mean is that it is the #1 movie in America in the VOD section. They aren't incorrect for saying they are #1...they just aren't being completely forthcoming in WHERE they are #1.

Author:  JCT [ Fri Jan 09, 2015 2:09 pm ]
Post subject:  Re: Jesuit "branding" article

It's a much different ballgame these days, since enrollments are skewed by online classes, online-assist programs and satelite campuses. I suspect that's a reason that Georgetown's graduate enrollment is 133% of its undergrad population.

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