natetheskate wrote:
totally agree.....The word I heard is that they have been waiting almost a year now to get the OK to hire the marketing position guys. When the plan to increase the athletic department got the kabash....there was also a freeze on certain hires.
But on the other hand there are things we can do...like try and be a presence on talk radio.......even texting those radio shows.....Les G?????? on the SCORE at night will take about any call.......also comment on article sites like the ones in the TRIB and SUNT on Lucas W...........
I had a conversation with the AD about increasing marketing in Chicago. He immediately said they aren't willing to spend the money to buy ads on the radio like DePaul, NU and UIC. He also noted that we are unlikely to get much discussion on air since the stations have a bit of a quid pro quo. Unless something has radically changed, they don't believe in marketing that way.
They canceled the contract a few years back with the "marketing" firm that was supposed to drive up attendance. Perhaps they'd be better served hiring one guy to reach out to groups, companies, etc. to drive up attendance. Then again, Kelly doesn't care about the program so it's unlikely he'd allow that.
LU is in a bad spot because they are unwilling to spend the money. They feel like things will just work out. They won't.