Once showing up at games is "the thing to do," then it will be the thing to do. It hasn't been for a long time. I'm pretty sure that there are a lot of students who find that if it becomes too popular, it's something to avoid. It's hard to manufacture a social phenomenon, and even harder to have it be EXACTLY as appealing as it needs to be, in the exact ways you think it should happen.
I remember going to games at the Rosemont Horizon in November/early December in the early 90s, when school was in session, against good competition (Wisconsin, Illinois State, Northwestern, Notre Dame, Bradley). There were usually less than a busload of students if you don't count the band, and it was hard to tell if student-age fans were rooting for us or the competition. So it's much, much better now in terms of student attendance.
The problem is non-student (ordinary fan, neighborhood adult, alumni, and season ticket) attendance. There was obviously a lot of student involvement with the basketball team in the 60s, 70s, and through the middle of the 80s. I think moving out to the Horizon really put too much distance between the students and the event. Public transportation to Rosemont in the 80s was pretty inconvenient. It was harder for people in the city to get there. And now, it's the alumni from the 80s, 90s, and early 2000s, and people from that age group who should be the main bulk of the non-student attendance. There was a lost generation in there from the 80s through the late 90s, when the games were way off campus, the teams were bad, it took an hour and 20 minutes to get to the games on public transportation, and promotion to the students was pretty bad for at least a decade and a half that I was aware of.
All we need is 500 students who might go to a game or two, 300 or so students willing to attend on a semi-regular basis, and 200-250 hard core students who rarely miss a game. Voila... that's an average of about 400-500 students who make a lot of noise.
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