We need to talk to sports producers around the area (broadcast TV, cable, news radio, sports radio, etc.) and find out exactly what kind of content they need, in the format they need, and when they need it. Then we must to provide that content and maintain relationships on a regular basis. If you deliver usable, plug-in CONTENT to broadcasters on their lap, with on-time delivery, they will put it on the air. With print media, somebody needs to contact their sports desks and go IN DEPTH to find out what information and links they need to include scores and summaries (at least).
Maybe in this pathetic college sports local news and media environment, Loyola needs to go above and beyond with leadership and organization. If I were in the department, I'd get together with the sports info people from Northwestern, DePaul, UIC, and Chicago State. Maybe invite Northern, Valpo, and Notre Dame, too. Have a summit of all the local sports info people someplace central, like at the Water Tower campus, with lunch, refreshments, etc. Share ideas and set goals on how all the college sports folks can elevate coverage of all schools, especially in college basketball. The message should be that it is helpful to ALL if local coverage of college sports is improved. Right now, it's terrible.... You either have to pay for coverage by buying blocks on media outlets, provide free content, do something extraordinary, or they ignore you.
|